E-commerce Literature review Example | Topics and Well Written Essays - 2750 words

E-commerce - Literature review Example E-commerce will embody the selling of anything from goods and services by the use of internet using computers that are linked together. Gunasekaran and Ngai (2005) in contrast to Adham & Ahmad (2005) argue that beyond being strictly committed to internet businesses, e-commerce also involves improvement in business functions for traditional retailers. They also argue that it also helps face many businesses tasks including development, marketing, communication, sales and more. These innovations in prevailing business functions radicallydevelop productivity, sales and more. According to Gunasekaran and Ngai (2005) and Shin-Ping (2008), e-commerce is doing various businesses via the internet, since these days the world has become a web in which one has to worry about other businesses, and have an interaction, collaboration and exchanging of various business data with other businesses. However, Boateng, Heeks, Molla and Hinson (2008) there is some concern about the security of e-commerce and this is done through the examination of the current status of the framework under the e-Privacy Directive, and contemplation concerning the inclusion of a harmonized framework in the Data Protection Directive. Their findings show that in order for these connections to happen, there has to be a connection between one organization and another. E-commerce enables information interchange on demand to a unified platform where a company can connect to all its partners and customers and integrate easily. Many companies tend to work together for producing ecommerce platforms whichimprove their customers’ experience as it increases their brand awareness. According to Blythe (2012), Bharadwaj and Soni (2007) and Sumanjeet (2010), for these companies to achieve this, they have to ensure that their websites are compatible with Search Engine Optimization (SEO), easy to use by the customers and other back-end prospective, and it was